Digital Marketing

Assessment Tool

This quick and comprehensive questionnaire is designed to evaluate your company’s digital marketing efforts and provide you with an industry benchmark. To deliver a personalised and accurate assessment, we require your company website and email address. Your website helps us understand your online presence, while your email address allows us to send you a detailed report of your digital marketing score, along with tailored recommendations. Rest assured, your information will be handled securely and will not be shared with third parties.

Website

Does your website have a consent banner, and has its functionality been verified?

Yes No I don't know

Website

Have additional settings been configured on your website to maximise campaign performance?

Yes No I don't know

Analytics

Are you using Google Analytics 4?

Yes No I don't know

Data

Are you using tools to visualise and simplify your data (Looker Studio, Power BI)?

Yes No I don't know

Strategy

Is your digital marketing strategy built with the sales funnel logic in mind?

Yes No I don't know

SEO

Are you producing content on a regular basis to support SEO, and have you set up Google Search Console?

Yes No I don't know

Email Marketing

Does your brand own and grow its own mailing list to send newsletters?

Yes No I don't know

Paid Advertising

Are you running paid ads (banners, video, native, social media)?

Yes No I don't know

Social Media

Have you set channel-specific goals for your social media platforms (Facebook, Instagram, LinkedIn, TikTok)?

Yes No I don't know

Search Advertising

Are you using search ads (Google Ads, Bing)?

Yes No I don't know

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